Privacy Policy
Plain-language privacy practices from a dad who takes your family's data seriously.
Last Updated: February 9, 2025
Privacy in Plain English
Before the legal details, here's what actually matters:
No Data Sales
Your information is never sold to third parties. Period.
Minimal Tracking
We use a Meta Pixel to measure ad effectiveness and Microsoft Clarity to improve your experience—no data is sold or shared for profiling.
Parent-Controlled
Parents have exclusive access to their students' data. Students only interact with content you designate.
Auto-Delete Policy
Inactive data is automatically deleted after 12 months. Request immediate deletion anytime.
Our Commitment to Your Privacy
"We collect the bare minimum data needed to run Upwardly—nothing more. This policy explains exactly what that means. No corporate doublespeak—just honest answers."
This Privacy Policy applies to parents and guardians who use Upwardly to support their children's math learning. If you have questions after reading this, please reach out directly—I respond personally.
Information We Collect
From You (The Parent)
- •Email address — for account creation, login, and important updates about your subscription
- •Password — securely hashed (we cannot see it, even if we wanted to)
- •Payment information — processed by Lemon Squeezy; we never see or store your card details
- •Student names — optional, parent-provided (can be nicknames or aliases)
Collected Automatically
- •Usage data — learning progress and time spent, primarily used to provide you with rich, helpful reports on your student's progress
- •Device/browser info — for technical support and ensuring compatibility
- •Session interaction data — anonymized clicks, scrolls, and mouse movements collected by Microsoft Clarity to help us identify and fix poor user experiences
- •Essential cookies — login and session management only
What We DON'T Collect
- ✓ No student email addresses
- ✓ No physical addresses
- ✓ No phone numbers
- ✓ No social security numbers or government IDs
- ✓ No information directly from children
How We Use Your Information
We use your information to:
- Provide access to Upwardly's learning features
- Track your student's progress within the app
- Send essential account emails (receipts, subscription updates)
- Improve app functionality based on how families actually use it
- Respond to your support requests
That's it. We don't use your data to advertise third-party products, and we don't build profiles to sell. We do use limited tracking to help find other parents who could enjoy our platform—and to make the experience better for you.
How We Protect Your Information
Technical Safeguards
- • Passwords are securely hashed (bcrypt)
- • All data encrypted in transit (HTTPS/TLS)
- • Data encrypted at rest via Firebase
- • Regular security updates and monitoring
Payment Security
- • Payments handled by Lemon Squeezy
- • PCI-DSS compliant processing
- • We never see your card numbers
- • Secure checkout experience
Who We Share Information With
We DO NOT:
- ✗ Sell your data to third parties
- ✗ Share personal data with advertisers for profiling
- ✗ Use data for marketing outside our service
- ✗ Let third parties access your student's learning data
We DO Share With:
- •Lemon Squeezy — our payment processor (they handle billing only)
- •Google Cloud — our secure hosting infrastructure
- •Law enforcement — only when legally required (subpoenas, court orders)
Children's Privacy
Upwardly is designed with children's safety in mind. Parents are in control at all times.
- Upwardly is designed for parents. Children use the app under parental supervision, but all accounts are parent-owned and parent-controlled.
- We do not knowingly collect information directly from children under 13. There are no child accounts, no child logins, and no direct communication with students.
- Student names and progress data are parent-provided and parent-controlled. You can use nicknames or aliases—we don't verify student names.
- No social features. Students cannot interact with other users, share information, or communicate through the app.
Your Rights and Choices
You Can:
- ✓Access your data — view your account information anytime
- ✓Update or correct information — edit your profile and student details
- ✓Delete your account — request complete removal of all your data
- ✓Export progress data — get a copy of your student's learning history
To exercise any of these rights: Email us at rudy@wilkinsonlearningworks.com or use our contact form. We respond to all requests within 30 days.
How Long We Keep Your Data
Active Accounts
Data retained while your subscription is active
After Cancellation
Data kept for 12 months so you can easily return and your students can resume their learning. You can request immediate deletion anytime.
Cookies and Tracking
We use only essential cookies required for the app to function:
- Authentication cookies — keep you logged in
- Session cookies — remember your preferences during a session
We use Google Analytics for basic usage statistics and a Meta Pixel to measure the effectiveness of our Facebook ads. The Meta Pixel tracks conversion events (such as sign-ups) so we can reach more families like yours—it does not collect personal information about your children or sell your data.
We also use Microsoft Clarity to understand how visitors interact with our site. Clarity records anonymized session data—such as clicks, scrolls, and mouse movements—and generates heatmaps so we can identify confusing layouts or broken experiences and fix them. Clarity automatically masks sensitive input fields and does not capture passwords or payment information.
Third-Party Services We Use
Lemon Squeezy (Payment Processing)
Handles all payment processing as our merchant of record. They collect payment information necessary to process your subscription.
View Lemon Squeezy Privacy Policy →Google Cloud (Hosting & Database)
Provides secure cloud infrastructure for hosting the app and storing data. Data is stored in the United States with enterprise-grade security.
View Google Cloud Privacy Policy →Meta Pixel (Ad Measurement)
We use a Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns. It tracks when visitors sign up after seeing one of our ads, helping us reach more parents who may benefit from Upwardly. No children's data is shared with Meta.
View Meta Privacy Policy →Microsoft Clarity (User Experience Analytics)
We use Microsoft Clarity to understand how visitors interact with our website. Clarity captures anonymized session replays and heatmaps—showing where users click, scroll, and navigate—so we can identify and fix confusing or broken experiences. Sensitive fields are automatically masked, and no passwords or payment details are ever recorded.
View Microsoft Privacy Statement →Changes to This Policy
If we make significant changes to this policy, we will:
- Update the "Last Updated" date at the top of this page
- Email you about material changes that affect your rights
- Give you the opportunity to review changes before they take effect
Minor clarifications or formatting changes won't trigger an email notification, but the date will always reflect the most recent update.
Contact Us About Privacy
Have questions about this policy or your data? I respond personally to privacy inquiries.
Email: rudy@wilkinsonlearningworks.com
General Support: Contact Form
Expected response time: within 48 hours for privacy-related inquiries.